Event name

Description

tf_checkout_complete

Triggered when a user finishes the checkout flow.

tf_checkout_start

Triggered when a user starts the checkout flow.

tf_contact

Triggered when a user submits the contact form.

tf_play_time_milestone

Triggered when a user reaches a new milestone with regards to how much time they have spent playing a piece of content (10%, 25%, 50%, 75%, 90%).

tf_play_position_milestone

Triggered when a user reaches a new milestone with regards to how far into a piece of content they have played (10%, 25%, 50%, 75%, 90%).

tf_play_progress

Triggered intermittently while a user plays a piece of content.

tf_play_request

Triggered when a user requests to play a piece of content.

tf_read_position_milestone

Triggered when a user reaches a new milestone with regards to how far into a piece of content they have read (10%, 25%, 50%, 75%, 90%).

tf_read_progress

Triggered intermittently while a user reads a piece of content.

tf_read_request

Triggered when a user requests to read a piece of content.

tf_screen_view

Triggered when a user visits a new screen in the app.

tf_search

Triggered when a user searches in the app.

tf_share

Triggered when a user shares a page in the app using the built-in share button.

tf_subscription_activated

Triggered when a new subscription or a previously deactivated is activated.

tf_subscritpion_renewed

Triggered when a subscription is renewed.

tf_subscription_canceled

Triggered when a subscription is canceled voluntarily by the user. In most circumstances canceled subscriptions will remain active until their next renewal date.

tf_subscription_deactivated

Triggered when a subscription is deactivated and can no longer be used to access benefits.

tf_user_registered

Triggered when a user creates a new account.

tf_user_authenticated

Triggered when a user signs in with an existing account.