Universal links allow you to link directly to pages in your mobile app using regular URLs. Here's how a universal link works:
You create a regular link to a page in your web app.
One of your users taps on the link.
If the user has the mobile app installed, the link will automatically open the target page in the mobile app.
If the user doesn't have the mobile app installed, the link will open the target page in the web app.
Setting up universal links
There's nothing special you need to do to setup universal links - they work automatically out of the box. Just visit a page in your web app, copy the URL from your address bar, and voila: you've got a universal link you can send to your users.
Exceptions
A few sensitive or specialized pages such as the subscription management page and checkout page do not open in the mobile app automatically. This is intentional to avoid unexpected jumps during critical flows.
If you want to force universal link behavior for one of these pages then you can append the fragment #universal to the end of the link.
Bypassing universal link behavior
If you want to bypass universal link behavior and force a link to open the web app then you can append the fragment #web to the end of the link.